Group: Pitch Feedback

What was effective in terms of the pitch and presentation?

• Our presentation was organised well and we had prepared who was reading what so it was co-ordinated well
• Having some storyboard frames would of helped portray our ideas better
• Also the reverse idea could of been explained better using shot ideas and technical terms as this idea was found confusing to understand at first

What are the strengths of your concept?

• The use of colour for emotions will work well and provide with interesting visual effects
• Split screen frame of the girl and boy looking into the middle was considered one of our main shots
• Location recce helped express our ideas, good location for our concept

What are the areas for development?

• Finalizing our casting ideas, we have the a few candidates for the lead male role
• We need to reconsider the idea of reverse, was confusing for a lot of people 
• Need to think of specific example of the visual effects we plan to use

What are the key areas you need to test on your target audience?

• We need to test the idea of reverse to see if we should continue developing that idea or to just proceed with a narrative video
• Question the other forms of visual effects that could fit the song