Lady Gaga, Poker Face:
- Lady Gaga’s videos try to create a star image which is unconventional however music videos such as Poker Face are still conventional to the pop genre mostly featuring dancing scenes.
- Also there is a connection between lyrics and visuals and the music and visuals. Also as featured in Goodwins analysis, there are frequent use of ‘Meat shots’ in Lady Gaga’s poker face which is to break the fourth wall and create a relationship with the viewer
- In the majority of Lady Gaga’s videos she is being constructed as the star, and Poker Face follows this theme. Frequent usage of close ups and dancing scenes of the artist help construct the star image
- The dogs at the beginning of the video are used to signify the star as powerful in comparison to them:
- Also the use of Intertextuality is featured in Poker Face, as we see the Bwin gambling website logo
Arctic Monkeys:
- Arctic Monkeys, When the sun goes down also features a connection between both lyrics and visuals and lyrics and music similarly to that of Poker Face
- This specific video does not feature any shots of the band members however other videos do, this video was purely narrative
- In most Arctic Monkey videos, the star image is normally the focus of the band however in the video ‘When the sun goes down’ the purpose is purely narrative however the narrative is repeatable making it a good marketing product. It also features well known British actors such as Kelly from Misfits
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